Appliances Online Launches Huge Blimp to Symbolize Confidence in Economy


Appliances Online is promoting its brand with a maiden blimp flight of the largest blimp in the Southern hemisphere in an effort to convey the brand’s confidence in the Australian economy.

CEO and founder of Appliances Online John Winning said: “It’s an exciting time for retailers and the Appliances Online Legendary Blimp symbolizes our confidence in the Australian economy and our dedication to pushing boundaries to reach new heights as an Australian retailer.


“Having recently won a world retail award for Best Customer Experience of the year, we’ve proved the standard of our customer service is at a world-high; we really do go above and beyond for our customers.”

The Appliances Online Legendary Blimp will be illuminated from inside by two 1,000 watt light bulbs, making it highly visible during night flights.

Members of the public will have opportunities to travel in the blimp.

Watch a time-lapse video of the Appliances Online Legendary Blimp being constructed in a hangar. Source: – Appliances Online


Source: Appliance Retailer –

Appliances Online Literally Flying High on New Blimp

Since embarking on its first major TV advertising campaign earlier this year, Appliances Online is continuing to lift its public profile with a newly acquired ‘Legendary Blimp’ recently making its first maiden flight from Riddells Creek Airfield in Victoria.

Photo: Appliance Retailer

Photo: Appliance Retailer

Built by the Van Wagner Airship Group, the dirigible is 39 meters (128 ft) long and 11 meters (36 ft) wide and is illuminated from inside by two 1,000-watt  light bulbs, making it visible at night. Appliances Online say it’s the only blimp currently flying in the Southern Hemisphere.

The blimp, which travels at an average speed of 48 kilometers per hour (30 mph). It has traveled as fast 90 kilometers per hour (56 mph) with a tailwind and as slow as 1.6 kilometres per hour (1 mph) with a strong headwind. It takes around a week to travel from Melbourne to Sydney via blimp.

Winning explains the process: “The Appliances Online Legend Blimp is similar to an airplane. It has aircraft engines on each side, and is flown by professional pilots supported by a full ground crew. When flying, the Appliances Online Blimp Crew meets passengers at the airport, provides them with a comfortable seat for their flight, landing securely on the Lightship’s single-point landing gear after their trip.”

The Appliance Online Legendary Blimp in its hangar. Photo: Appliance Retailer

The Appliance Online Legendary Blimp in its hangar.
Photo: Appliance Retailer

Other blimp fun facts include:

  • It uses less fuel in 2 weeks than a 747 does on the runway
  • The helium inside it would fill 136,000 party balloons
  • It never gets deflated, and when on the ground it is monitored by a member of the ground crew 24 hours a day

Source: Appliance Retailer –

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